Buyer FAQ

What is the Virtual Show?

Due to the pandemic, CanGift was unable to host the Toronto Gift + Home Market this spring and the Alberta market has been rescheduled to April. This online platform helps bridge the gap between wholesale and retail communities in an attempt to replicate the experience at the in-person shows.

This B2B platform is designed to provide attendees with the latest trends in giftware, and innovative products in décor, gourmet foods, gifts, and fashion.

Is there a fee to enter the Virtual Show?

Just like our in-person markets, registration and attendance is always FREE for qualified Buyers.

When does registration open for the Virtual Show?

Registration opens on January 26, 2021 and continues through to February 22. You can still register for the Virtual Show at any time during show hours, however we encourage you to register as early as possible to avoid delays.

Why is it necessary to provide a business licence/registration and employee ID?

Since this a trade-only event, all attendees must qualify to attend by providing business and personal ID.

Why do we ask retailers to provide their Business License or Registration?

It’s simple. At the Canadian Gift Association, protecting your retail business is our business!
Exhibitors and visitors to our events make a substantial investment in the CanGift markets. By asking you to provide documentation identifying you as a retailer, and not a member of the public, we are maintaining the integrity of your business while ensuring exhibitors meet their most important customer, you.

As the owner of the company, you will need to provide Company identification. If you are adding an employee who is a Buyer, please provide us with their Buyer identification.

COMPANY OWNER IDENTIFICATION – Please scan and email us a copy of each of the following pieces of company ID.

  • Business License/Registration/Number (provincial/municipal) identifying a giftware-related business.
  • A recent invoice (within six months) from industry manufacturers for goods purchased at wholesale in quantity.

BUYER IDENTIFICATION – Please scan and email us a copy of one of the following pieces of ID for each retail buyer.

  • Imprinted, personalized business card with applicant’s name.
  • Company credit card identifying applicant and company, Employee ID card, or company insurance card.
  • Copy of T-4 or W-2 form (must be imprinted, no handwritten forms are accepted) *

* Please block out personal information from the above provided examples.

We reserve the right to request additional identification if deemed necessary.

PLEASE NOTE: Access to our Markets will not be provided without proper identification.

When I visit and click on ‘I have attended a CanGift market in the past’, I am being asked for my CanGift Reference number and last name. Where do I find this?

If you recently received an email from us regarding the Virtual Show, your CanGift reference number should be featured on the email as a number. If it is not, please email us at and we will be happy to supply your number.

I entered my CanGift reference number and last name as advised. However, the system does not recognize my information. What should I do?

Whilst our extensive database does capture everyone who has registered as a Buyer with us, there may be isolated cases where information may differ from what we have on file.

Please email us at

Do I need an email address to enter the Virtual Show?

Yes, to register for the Virtual Show, one individual email per person must be used. This email will be used to confirm your registration.

If you use the same email address as a work colleague, the registration platform will alert you. Please enter an alternative email address to continue.

How do I know which email address to use?

You can use any email address for the Virtual Show, as long as it is unique to you. The email is used to send you your unique log in code for the Virtual Show.

To set up a new email address, please consider using the many email service providers such as Gmail, Yahoo or Outlook to name just a few. You can search for them in your internet browser and set-up will take only a few minutes.

I have yet to receive my login to the Virtual Show, what do I do?

If you have not received an email confirmation containing your login details, please contact us directly at and we will be happy to resolve your issue.

What do I need to gain entry to the Virtual Show?

You will need your unique email address and Access code to enter the Virtual Show.

After registering for the Virtual Show with your CanGift reference Number and unique email address, you will receive an email containing your Access code.

If you have not received an Access code, please email

What are the hours of the Virtual Show?

The Virtual Show will be live on the following days:

Monday, February 22, 2021 – 11:00am – 7:00pm EST

Tuesday, February 23, 2021 – 11:00am – 7:00pm EST

Wednesday, February 24, 2021 – 11:00am – 7:00pm EST

Thursday, February 25, 2021 – 11:00am – 7:00pm EST

Can I access the show after February 25th?

Yes, the Virtual Show will be archived to view online until March 31, 2021. You will need to log in to your account to view the show.

Please note, you will not be able to chat with an exhibitor on the virtual platform after the show closes on February 25.

What is CanGift 365 & Brandwise?

The Canadian Gift Association (CanGift) has partnered with marketplace innovator Brandwise to lead the way in wholesale ordering technology. With a strong focus on Canada’s gift and home décor industry, the platform connects wholesale suppliers and brands with retailers ready to place orders for the latest products to sell in their stores 24/7.

CanGift 365 is a B2B online marketplace built to provide Canadian retailers access to their favorite suppliers as well as thousands of new products discovered through a dynamic search experience.


  • You can purchase direct from participating CanGift 365 exhibitors
  • You can search and shop within a brand or by searching for a product theme or feature
  • You can work with your local, knowledgeable salesperson
  • Full access to your order history
  • Clear order terms and payment methods provided by each supplier with secure checkout
  • CanGift 365 is accessible through your phone, iPad, laptop and even smart TV
Can I place orders during the Virtual Show?

As part of our CanGift 365 online marketplace, you can now place an order during the Virtual Show with any of our participating exhibitors. You will know that an exhibitor is on CanGift 365 if you see an “ORDER NOW” button on their booth page.

You will be required to set up a Brandwise account – referred to as your Passport – prior to making a purchase.  We recommend that you complete this task before the Virtual Show begins.  Click here for more information and to create your PASSPORT.

How do I create a Passport to access the online marketplace CanGift 365?

To create your Passport, please click HERE 

The Passport will allow you access to the CanGift 365 online marketplace, allowing you to purchase orders from our participating exhibitors.

If you already have a Passport ID with Brandwise, you can use this to log into the CanGift365 platform, pending validation.

What are some of the featured highlights of the Virtual Show?

 Featured highlights include:

  • NEW! Connect with CanGift 365, a B2B online marketplace
  • NEW! Purchase direct from participating CanGift 365 exhibitors
  • NEW! Connect with hundreds of your favourite wholesalers directly through chat, zoom meetings, e-mail, or phone
  • Online networking opportunities
  • Featured Exhibitor Video Sessions highlighting product/company information
  • Exclusive Exhibitor show specials
  • Discover new companies you’ve never done business with before
  • Save time and source global brands conveniently on one easy-to-use platform
  • Continued access to the Virtual Show platform after the live event ends until March 31, 2021
I normally hand over my business card to an exhibitor, is there a ‘Virtual’ alternative?

Yes, using the chat or email function within your account, you can send an exhibitor your full contact details.

Do I need any software to attend the Virtual Show?

To optimize your experience at our Virtual Show, we recommend you complete our checklist below:

  • A number of exhibitors have Zoom links on their pages. Confirm that you have the latest version of Zoom downloaded if you plan on participating in Zoom video meetings.
  • Ensure that you have the latest version of one of the following internet browsers downloaded to ensure full functionality (Google ChromeFirefoxEdgeOpera, or Safari)
    Please note: Internet Explorer is not compatible with this platform
Do you have an additional question not featured on this page?

Please contact us by email at and we’ll be happy to assist you.

How do I chat with an exhibitor during the Virtual Show?

You can initiate an instant chat with an exhibitor rep when you enter a Virtual Booth. Once a booth rep chat has been initiated, that exhibitor will message you back.

How to Chat:
1.       Log in to your account using the email address and access code exactly as they appear above
2.       Visit the Exhibit Hall area and enter the Virtual Booths
3.       When available, a “Chat with Booth Rep” button will appear on the right
4.       Click “Chat with Booth Rep” to start chatting
5.       You can access all of your chats in the MyChats tab in your account area

How do I add a LIVE session to my daily agenda?

First you must log in to the Virtual Show.

  1. Navigate to the Agenda section.
  2. Here you can select the session you wish to view.
  3. Select the ‘Register and Add to Agenda’ button.
  4. When the session is taking place, click ‘Join Presentation’.
How do I add Notes to my account?

First you must log in to the Virtual Show.

  1. Navigate to the Agenda section.
  2. Here you can select the session you wish to view.
  3. There is a MyNotes tab in the session area.
  4. Add notes and export them as required.